Paytm's Big Brand Leap

Indian e-commerce shopping website Paytm has bagged Board of Control for Cricket in India's title sponsorship rights for all series played at home till 2019. As reported by NDTV,China Based Alibaba Backed Portal will pay Rs 2.42 crore for every international match hosted by BCCI. The first home series will be against South Africa starting September.Paytm won it for the next four years. The sponsorship was previously held by Indian consumer electronics company Micromax.This will be an the additional revenue source over the next four years besides what it gets from broadcast partners and team sponsors - STAR Sports.

As reported by NDTV, There were two bidders for the title sponsorship. Micromax's bid was not opened because their papers were incomplete. Paytm's winning bid was Rs.203.28 Crores which will be paid over 4 years. BCCI secretary Anurag Thakur said: "With nearly 84 matches scheduled over the next four years with all major countries playing in India, we are hopeful that Paytm will be able to build a strong and strategic association with cricket.

"We are also happy that the realisation has increased by 20%. It augurs well for Indian cricket. I am thankful to Paytm for their interest and faith in Indian Cricket and welcome them on board."

Vijay Shekhar Sharma, Founder & CEO of Paytm, said, "Cricket is the dream sport for us in India. Over the next four years, we will continue to invest strongly in cricket and other sports. As a growing brand which has big plans for a billion strong Indians, there is no better platform than cricket in India."

considering the big mass activation and huge reach cricket provides to a brand, Paytm's Association with cricket is a big brand leap for the portal. This move will surely help them expand their merchant base to tier-2 and tier-3 cities at real fast pace. 


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