Advertising Communication- Brand Story Telling

Advertising Communication 5 Mantras of Brand Storytelling 1.   What are we selling?  keep it simple—we only have 19 to 29 seconds to sell the truth. Focus on one message, keep asking ourselves “what are we selling” and see if the story communicates it without any complication. 2.   Powerful Visual Expression:  Try to find one key visual that can express what we are selling. This visual can be leveraged throughout 3.   Start to connect with consumer:  If we can do a good job in connecting with the consumer, the branding idea can be a catalyst that enables us to converse with our consumer. 4.   Let’s Make It Simple:  Sometimes it’s so obvious what people want,but we just can't see it or articulate it. Let's not over-think it and make it simple or we'll miss the obvious. 5.   Consumer wants solution:    We Brand's get so wrapped up in demonstrating the problem; we forget it is the solution consumers want to buy. Give them single most important reason to buy the brand. http://mybrandguide.blogspot.in/

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