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India is a price-sensitive market. Here brand's market share is primarily driven by the way it is priced. For example Apple has great products but it still has lesser market share than brands like Samsung in Smart-phone category.
If we look at Wrist Watch Industry in India, Swiss brands and Japanese brands have better products with top of the line features but it is still struggling to catch imagination of mass market and they are still far behind the brand like fastrack, maxima or titan. The reason behind their slow success rate is their not so pocket friendly pricing.
Indian Mass Market still put price on top priority while going for final purchase decisions.
Listing the top 5 economy watch brands-
-Sonata
-Maxima
-Fastrack
-Q&Q by Citizen
-Timex
Other brands close to them are Titan and Casio.
These are the brands which put together have the Volume market share of approx. 95% of the organised market.
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If we look at Wrist Watch Industry in India, Swiss brands and Japanese brands have better products with top of the line features but it is still struggling to catch imagination of mass market and they are still far behind the brand like fastrack, maxima or titan. The reason behind their slow success rate is their not so pocket friendly pricing.
Indian Mass Market still put price on top priority while going for final purchase decisions.
Listing the top 5 economy watch brands-
-Sonata
-Maxima
-Fastrack
-Q&Q by Citizen
-Timex
Other brands close to them are Titan and Casio.
These are the brands which put together have the Volume market share of approx. 95% of the organised market.
......................................................................................................................................................
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